LADY GAGA

WE ARE ALL A BIT GAGA

The bizarre appearance of Lady Gaga is the product of a stunning marketing approach. This approach will become a precedent in the next few years. Lady Gaga marketing means filling all communication channels to become omnipresent. Stefani Joanne Angelina Germanotta, aka Lady Gaga, does that and has become a billion dollar success. Her most important strategic steps are:

Lady Gaga becomes a fictional character. And it’s about the content, not advertising. «Little Monsters» is an essential part of her video productions always used to prepare the release of her newest music album. Her music videos have been played about 1 billion times on You Tube.

Facebook. The phenomenon of Lady Gaga is also there. She has over 36 million fans (as of June 2011). Of course, she is on Twitter, too: over 11 million followers are waiting for their tweets. Lady Gaga is where the trend is. Recently, she has started a blog on the trendy side Tumblr (8.4 million page views a month).

Concerts: Lady Gaga is not just an outstanding musician and pianist. She can also be called a product developer. She is currently working with Polaroid Company on Gaga Sunglasses with a built-in camera. They should hit the market within a year. She will be taking on Barneys’ New York windows this winter and will be decorating them for Christmas. And there are rumors that she helps her sister «Baby Gaga» to launch a fashion line.

Gaga Ville is Gaga’s game empire. It promises free music to the daddlers all around the world if they make it to the next level of the game. Gaga began co-operating with Zynga, a game developer located in the US that earned worldwide success with their «Farmville».

Even more news about Lady Gaga: the pop-star and photographer Terry Richardson teamed up for a self-titled coffee-table book, featuring a staggering 350 «unfiltered» pictures. The book, which hits shelves on November 22nd, will feature more than 350 photos of Gaga and her loyal following. Click here.